A fresh, hand-tied bouquet presented upright against a plain white background, composed to emphasise purity and gentle contrast. The central focus is a dense cluster of bright white chrysanthemums, each bloom made up of many fine petals that fan outward from a small, sunny yellow center; their repetition gives the arrangement a cheerful, classic rhythm. Complementing these are several elongated lily buds in a pale green-yellow hue-some subtly streaked-that rise elegantly above the chrysanthemums, suggesting forthcoming blooms and bringing a sculptural verticality to the design. Wisps of baby's breath (Gypsophila) are delicately threaded throughout, their tiny white blossoms lending a cloud-like softness and visual lightness between the larger heads. Deep green foliage provides weight and richness at the base and edges, enhancing the bright whites and lending a fresh, garden-like quality. The bouquet is gathered and hand-tied, wrapped first in rustic crinkled brown kraft paper which gives an earthy, artisan impression, then finished with a clear cellophane layer that protects the stems while allowing the flowers to show through; the wrapping is neatly secured at the base to form a tidy, portable stand. The overall impression is one of calm sincerity and understated elegance-perfect for occasions ranging from celebrations and thank-you gifts to moments of remembrance. Delivered with the local care of Hoxton Florist, this arrangement evokes morning walks past Hoxton Square and the gentle hush of Regent's Canal, with a faint clean fragrance and the green, rain-sweet scent of freshly cut stems.
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A beautifully arranged hand-tied bouquet that reads as a study in white and green: upright against a clean white backdrop, the composition places several pristine white daisy-like chrysanthemums center stage, each bloom layered with numerous delicate petals radiating from a warm, sunny yellow eye. Above them, slender pale green-yellow lily buds-some faintly striped-rise with poised restraint, their closed forms promising future, softer blooms and creating a sense of quiet anticipation. Sprays of baby's breath (Gypsophila) are lightly woven through the mass of flowers, their tiny cloud-like blossoms softening edges and adding a gentle, airy texture that contrasts with the more substantial chrysanthemum heads. Deep, glossy green foliage frames and grounds the arrangement, its cool tones making the whites appear crisper and lending the bouquet depth and a natural, garden-fresh quality. The stems are gathered with an experienced hand and wrapped in an inner layer of crinkled brown kraft paper that gives an organic, rustic counterpoint to the blooms; a clear cellophane outer layer overlays the kraft, protecting the flowers while allowing their shape and freshness to read through the sheen. The wrapping is neatly gathered and tied at the base, providing a tidy, portable stand for presentation. In soft morning light the bouquet suggests purity, calm, and sincere feeling - suitable for birthdays, a get-well gift, or a consoling sympathy offering. I imagine this bundle fresh from a Hoxton artisan stall or a local walk along Regents Canal, smelling faintly of clean green leaves and a whisper of grass after rain, crafted with the attentive skill of a neighbourhood florist.

PURE ELEGANCE£65.00

  • Handcrafted by Your Local Florist
  • Freshly Made to Order
  • Delivered by Hand, Not Courier
  • Guaranteed to Impress
  • Same-Day Delivery - order by 3PM for delivery today
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Pure Elegance is a timeless white flower bouquet designed to bring calm, luxury and grace to any occasion. Handcrafted at Hoxton Florist in Hoxton, this premium arrangement features snow-white lilies, delicate white spray chrysanthemums and airy gypsophila for a soft, cloud-like finish. The clean white palette makes it a thoughtful choice for birthdays, anniversaries, thank you gifts, sympathy flowers or simply brightening someone's day.

Each bouquet is created by our skilled florists using fresh, high-quality stems and delivered in bud so you can enjoy watching the lilies slowly open and reach their full beauty. We guarantee 5 days of freshness, giving you longer-lasting blooms and exceptional value. The original size bouquet is pictured, showcasing its elegant shape and balanced design.

Pure Elegance is available for next day flower delivery in Hoxton and across London when you order before 4pm. If a flower is out of season, our substitution policy ensures we replace it with blooms of similar colour, size and style, always matching or exceeding the original quality. Choose this classic white bouquet to send a message of pure love, comfort or congratulations. Order online from Hoxton Florist today and let Pure Elegance transform their space with serene, sophisticated beauty.
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  • Google * * * * *

    Loved how the bouquet looked on the pictures, but what I loved more was that it looked just as fresh and mesmerising in person too! Recommended!

    J
  • Google * * * * *

    I always choose Handy Flowers when sending flowers to friends and family and they are always delighted with what they receive.

    B
  • Google * * * * *

    The flowers were lovely – splendid-looking and fresh-cut. They delivered them exactly at the time I wanted them.

    R
  • Google * * * * *

    The flowers I ordered were breath-taking. Very impressed with your service and the flower quality! Will place an order again!

    M
  • Google * * * * *

    This flourist cannot be compared with anyone else! Prefect job.

    D
  • Google * * * *

    A week after they were delivered my flowers still looked as good as new.

    E
  • Google * * * * *

    The flowers, this floral expert brought me the other day, were just beautiful; such a wonderful arrangement.

    P
  • Google * * * * *

    Got this heavenly bouquet from Handy Flowers! They delivered it right on time for my partner’s surprise birthday party. Thank you!

    K
  • Google * * * * *

    Handy Flowers – thank you for the beautiful flowers sent to my friend, it really did put a smile on her face at a difficult time!

    S
  • Google * * * * *

    Left ordering Classic Touch until the last minute, but that wasn’t a problem as they arrived incredibly quickly and saved me from having to make an excuse as to why my girlfriends present hadn’t arrived on time! Thanks!

  • Google * * *

    Everything is prompt and efficient, from ordering the flowers to the delivery.

    W

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